Cookbook Lab Chronicles, Episode 6: Getting PR & Feeling the Pressure

hi, i'm chelsea!

You'll find me just outside of Portland, Oregon, hopefully in my kitchen with a big glass of Willamette Valley red wine and sous viding salmon my husband caught that week, unwinding after a day of recipe development, food photography, and marketing freelance work. Say hi on Instagram: @the.cookbook.lab

more about me

Search the Blog

Welcome to the Cookbook Lab Chronicles! As I write and self-publish cookbook #2, I’m taking you behind the scenes of the process with a weekly vlog.

To learn more about self-publishing a cookbook, enter your email address below and I’ll send you my guide to help you Determine and Validate Your Cookbook Topic. You’ll also get notified each time a new episode of the Cookbook Lab Chronicles goes up!

Head here to see all of my self-publishing resources.

In today’s episode, we cover:

  • The difference between marketing and PR
  • Why I did a PR boot camp: big PR dreams and wanting to be able to share the limit of what’s possible with cookbook lab students
  • Self-publishing my first cookbook taught me how much I love getting to do PR. I pursued opportunities because I knew it was important, but was scared and hesitant. Now, I’m excited.
  • However, PR is making me very aware of how awesome my book needs to be
  • Why the timing of my launch is hard because of my topic

If you’re interested in the PR boot camp, head over to Tiffany Eurich’s website!

Leave a Reply

Your email address will not be published. Required fields are marked *

@2019-2024 The Cookbook Lab | Terms and Conditions | Privacy Policy